Contentious Brand Protection

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Public image and reputation are particularly important assets for any business. A corporate brand, public image and reputation is often carefully cultivated and the result of significant time, cost and hard work. It is, rightly, something worth protecting and defending.

We recognise that it is increasingly the case that consumer spending is based upon the strength of a brand or the corporate reputation and so it is important, when items are threatened, that decisive action is take at an early stage to protect those assets and, thereby, safeguard continued business growth relationships.

The brand and public image of a company is derived from a variety of sources including its intellectual property (such as its trademarks or designs) as well as it public goodwill and reputation. This image can be threatened in a variety of ways including unauthorised use of that intellectual property, taking advantage of a trading name in the tort of passing off or, even, harming the reputation of the company by way of untrue or unfair statements which are made available to the public. Such statements are frequently coupled with claims for professional negligence which would also need to be dealt with.

Any of these issues has the potential to harm the quality of a corporate brand or its public image. When this happens, and the integrity of the brand or reputation is threatened, it can be concerning and frustrating. Our dispute resolution solicitors have experience in wide-ranging contentious brand protection issues that deal with corporate reputation, public image and goodwill. We understand that such issues can be incredibly stressful, and we aim to provide you with practical and commercially focused advice to resolve disputes as swiftly as possible so that your business can continue to focus on more matters. Where disputes cannot be resolved, we can provide expert advice and assistance in dealing with claims through the civil courts.